Volume Options
Versatile Office Platform
Prime Platform is a development strategy for a new corporate headquarters in Daechi-dong, Gangnam, located within Seoul’s International Exchange Complex district. The project redefines the prime office not only through physical metrics such as floor area, rent, or accessibility, but also through qualitative values such as corporate image, spatial comfort, productivity, and urban presence.
The strategy focuses on the lower levels as the building’s most important interface with the city. Lobby, retail, public open space, and drop-off areas are treated as a continuous street-level experience that shapes the first impression of the headquarters and activates the surrounding urban context. Above this base, the building is organized into three platforms: a Social Platform for commercial and public interaction, a Creative Platform for flexible work environments, and an Executive Platform for premium office space.
Through comparative massing studies, core arrangements, height regulation analysis, and flat-slab structural planning, the proposal seeks to maximize spatial efficiency while securing a premium workplace identity. Rather than presenting a single fixed form, the report establishes a strategic framework for transforming the site into a high-value urban office environment.
Year: 2024
Location : Seoul, Korea
Size : 1,310 m²
Status : Proposal
Type : Office
Principal in Charge :
Seojoo Lee, Hyojung Kim (I.f), Dongil Kim, (I.f CDL), Minho Lee (func. Architects)
Collaboration :
Jongkil Kim