K Univ. Facade and Spatial Renewal - 03

Cross Louvers

Screen Louvers

Horizontal Ribbon

Spatial Renovation

This study proposes a façade and interior renewal plan, with a focus on accessibility, courtyard connectivity, and environmental performance. The building suffers from deteriorated exterior tiles, exposed equipment, outdated public areas, and level differences that weaken the connection between indoor spaces and the courtyard.

The façade alternatives — Cross Louvers, Screen Louvers, and Horizontal Ribbon — respond to the school’s identity by expressing convergence and exchange while also improving shading performance and concealing exterior equipment. The interior strategy is distinguished by the addition of ramps and elevators for barrier-free access, the restructuring of low-level public spaces, the overcoming of courtyard level differences, and the conversion of underused upper-level space into an open rooftop garden.

 
 

Year: 2025

Location : Yongin, Korea

Status : Design Proposal

Type : Institution, Renovation

Principal in Charge :

Seojoo Lee, Hyojung Kim (I.f), Dongil Kim (I.f CDL)

Design Team : Bugun Kim (I.f CDL)

K Univ. Facade and Spatial Renewal - 02

DNA Sequencing

Monolithic

Wrinkled Strips

Spatial Renovation

This study proposes a renewal strategy, focusing on resolving the visual and spatial complexity caused by multiple building extensions. The existing building shows façade deterioration, polluted tile surfaces, exposed mechanical equipment, and fragmented entrances and common spaces.

The façade alternatives — DNA Sequencing, Monolithic Layering, and Wrinkled Stripes — are developed from the identity and the building’s accumulated layers of expansion. This proposal emphasizes symbolic façade expression based on biological imagery, the reorganization of scattered entrances, the reconnection of pedestrian routes, and the transformation of inefficient shared areas into lounges, open labs, and a rooftop garden for rest and exchange.

 

Year: 2025

Location : Yongin, Korea

Status : Design Proposal

Type : Institution, Renovation

Principal in Charge :

Seojoo Lee, Hyojung Kim (I.f), Dongil Kim (I.f CDL)

Design Team : Isaac Kang (I.f CDL)

K Univ. Facade and Spatial Renewal - 01

Classic

Modern Classic

Innovation

Spatial Renovation

This study proposes a façade and spatial renewal strategy, a large academic building directly facing the central campus area, including Square. The project addresses deteriorated exterior tiles, exposed outdoor equipment, and outdated lobby and shared spaces through façade replacement, courtyard-oriented spatial restructuring, and improved public circulation.

The design alternatives — Classic, Modern Classic, and Innovation — explore different ways to harmonize the existing building. A key feature of this proposal is the reorganization of scattered lounges and common areas around the atrium and courtyard, while linking the entrance lobby and rooftop garden to surrounding pedestrian flows and the observatory walking path.

 

Year: 2025

Location : Yongin, Korea

Status : Design Proposal

Type : Institution, Renovation

Principal in Charge :

Seojoo Lee, Hyojung Kim (I.f), Dongil Kim (I.f CDL)

Design Team : Chaewon Go (I.f CDL)

Connective Monument

 

Connective Monument: A Modular Facade Connecting City, Brand, and Customer

Connective Monument is a facade renovation proposal for Store Cheongdam that transforms the building into a bold and interactive brand landmark. Located in Cheongdam, where high-end flagship stores and iconic brand facades are concentrated, the project responds to the site’s urban character by creating a distinctive exterior that is both luxurious and memorable.

The design is based on the idea of connection — connecting the city and the building, the existing Store identity and a new spatial experience, and the brand with its customers. The facade is composed of three-dimensional star-shaped modules inspired by brand’s symbolic value. Each module can rotate and combine in multiple directions, creating a dynamic surface that expresses the brand’s bold and playful tone.

Beyond visual impact, the facade is designed as a communicative surface. Through lighting and color scenarios, it can respond to product launches, seasonal events, and urban festivals, allowing the building to engage with the city over time. The modules also create a layered experience from the inside, filtering light and views while offering potential use as display shelves or interior elements.

The use of lightweight GFRP modules supports efficient fabrication, installation, removal, and reuse. By applying an independent facade structure, the proposal minimizes interference with the existing glass facade and store operation. In this way, Connective Monument presents Store Cheongdam not simply as a retail building, but as a flexible urban interface that embodies Samsung’s future-oriented brand identity.

 

Related Project

 

Year: 2025

Location : Gangnam, Seoul, Korea

Phase : Design Development

Type : Commercial Facade Renovation

Principal in Charge :

Seojoo Lee, Hyojung Kim (I.f), Dongil Kim (I.f.CDL)

Design Team : Hyunjoo Kang (I.f)

S Project

 
 

This project envisions a “Connective Monument”—a spatial symbol that links architecture with its urban surroundings, connects brand to customer, and creates seamless transitions between environments. Positioned in a context where high-end flagship stores and luxury brand headquarters are concentrated, the design responds with a visually iconic and sophisticated presence that reflects both prestige and originality.

From an urban perspective, the building acts as part of the cityscape, catching the public’s eye naturally while transforming in response to social events and seasons—offering a dynamic interaction between architecture and society. As a spatial connector, it retains design continuity with existing Samsung stores, reinforcing a unified brand identity while introducing a fresh experiential layer.

At the street level, the design emphasizes aesthetic presence and brand clarity. The front-scape is crafted to naturally draw customers inward, creating an inviting threshold that encourages participation and exploration. The building’s façade, composed of three dimensional modular elements inspired by star symbol, rotates and interlocks vertically and horizontally. This kinetic composition captures Samsung’s brand tone of Bold & Playful, turning the structure itself into an interactive and expressive statement of the brand’s future-forward vision.

 

Related Research

 

Year : 2025

Location : Seoul, Korea

Status : Design Proposal

Type : Commercial Facade Renovation

Principal in Charge :

Seojoo Lee, Hyojung Kim (I.f), Dongil Kim (I.f CDL)

Design Team :

Hyunjoo Kang (I.f)

42W 28th St.

 

Year : 2021

Location : New Yourk, U.S.A.

Size : 392.90㎡

Status : Completed (Renovation)

Type: Commercial, Hospitality

Principal in Charge : Dongil Kim, Seojoo Lee (I.f)

Collaboration : Eco Architects